Diet Coke commercial analysis 

throughout english class we have discovered and learnt more about media and we went into more depth regarding rhetoric media and how is it being used in our modern society. throughout the class we had discovered many aspects regarding the topics and ways in which are effective in order to do so. According to Aristotle “a greek philosopher” who wrote a whole book on “rhetoric” he explains its an art of persuasive talk and in order to be successful in it you should have three concepts present ethos,pathos and logos.Ethos is a Greek word meaning ‘character’. In terms of persuasive language, it is an appeal to authority and credibility. Ethos is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.Pathos is a Greek word meaning ‘suffering’ or ‘experience’, and it is used in persuasive speech as an appeal to the emotions of the audience. Pathos is the way of creating a persuasive argument by evoking an emotional response in the audience/reader.last but not least logos,Logos is a Greek word meaning ‘a word’ or ‘reason’. In rhetoric, it is an appeal to logic and reason. It is used to persuade an audience by logical thought, fact and rationality.

by taking a look at those concepts and acknowledged them I had taken an advertisement thats related to diet coke and i ha identifies the use of the elements in each one of them. before that lets mention the intended audience by looking at the video the intended audience is clearly fans of the artist that is being used to advertise the product or they could be fans interested in purchasing the product. That being said while looking at the diet coke commercial there were many instances in which the lens would zoom on the product and get a shot of it thus making it seem dominating. ethos and pathos two characters mentioned by Aristotle are shown when the video shows the artist taylor swift composing a song while she is taking a sip of the diet coke and later on shows the civilians in situation continuing the songs while they have a diet coke. it could also be stated that there is a message at the end which says “Diet Coke stay extraordinary” and thats persuasive language in which its using and triggering the emotions of the audience convincing them to consume the product and example of pathos. so the ad clearly shows the use of ethos and pathos but not logos however its present in a small portion when displaying a successful artist performing on stage while she is having or consuming their product.