Print Ad analysis

An advertisement's main purpose is to make sure that a certain product is portrayed as the best product available on the market and that nothing is better than that companies product. There are many ways in which they portray something in a positive manner however under every advertisement there must be a secret hidden message that lies underneath it that would reveal certain things and ideologies that serve to portray certain issues in our society and region therefore they intend to serve an intended message. this advertisement general is about a product named Nivea, this advertisement was released in  2014 as you can see through this advertisement there is a close contact between the male  and the female as shown in the print Ad. Many could argue that this ad revolves around the need for intimacy, as there are several instances in which this advertisement sends and gives the targeted audience specific information regarding the people empowered in this Ad. This advertisement clearly shows that the woman is in the centre of the Ad making her seem more powerful than the man resulting in dominance in her position rather than the man as he seems to be cut out of the frame since he’s shown a bit to the corner and that he is behind her  indicating that the man isn’t as valuable is the woman in this situation thus indicating that women in this Ad are shown as the dominant and empowered side. throughout this advertisement there is a reason in which women as shown more powerful  than the man since this advertisement targets women not men. Nivea is a company that has many products worldwide along the globe but in this specific Ad they target the skin as its smooth and soft indicating that this would only suit a women. you could also indicate that the perspective of this advertisement clearly eliminates the man as we could clearly identify that he is marginalised as throughout this ad we could only see that the many plays a small role while on the other hand the women plays a vital role in this advertisement. there are several factors in this Ad that indicate and show that there are certain things about our societies as having a soft skin is only a feminine thing. as beauty only is  referred as a feminine thing that is only applicable to women in our societies. therefore they would use these techniques to make sure that the women targeted buy their product and they make sure they trigger that sensation by informing them that they should have the that soft skin. therefore this shows us that society makes us see that women are the soft kind of people while men are tougher so they don’t need such a product.